The Google Monopoly

The Google Monopoly It would be difficult to image life without Google. Billions of people cipher on the worlds most popular inquisition railway locomotive locomotive engine to encounter quick information or pictures. Google has become an compound leave of most peoples lives, and businesses now depend on Google for trenchant advertising. However, with such(prenominal) dominance of the look to engine market, the question of monopoly arises. A monopoly is assign as an economic advantage held by a amour with the exclusive power to carry on a busy business or trade, and thereby surpassing the competition and instauration able to set prices that would higher than what would what they would be in a free market (Definition 1). With this definition, Google could be defined as a monopoly of the internet search word advertising. Though it is debatable, from many viewpoints, Google Inc is a monopoly. Google was founded in 1998 and since then has become a superpower in the In ternet world. The club main source of gross is online advertising. Google uses its Adword architectural plan to promote their products and services with targeted advertising. Google has become so undefeated its revenue is 3.1 billion dollars (Google Inc 1).  The control that comes with this success is what makes many think the company is a monopoly.

Though Google is non officially a monopoly in the United States, it is one in France. In July 2010, France declared Google as a monopoly of internet search word advertising. The French did not decide that Google Inc. was a monopoly on the entire search engine market, but rather on the adv ertising in the search engines. The French a! uthority concluded, Google holds a dominant position on the advertising market related to online searches. Its search engine enjoys a wide popularity and currently totals around 90 percent of the engagement searches made in France (Norris 2). The dominance Google has in France is obviously susceptibility eyebrows rise s they questioned the effects a monopoly could have. A large portion of...If you want to get a full essay, clip it on our website: BestEssayCheap.com

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