Business

BRAND EXTENSION SUCCESS FACTORS Data analysis lean template BRAND EXTENSION NAME: __ vehement wangle moody Tea_____________ answering demographics To examine gender, we conducted a _Frequencies____ analysis with the gender variable. The results instal that _69.2__% of respondents were virile and 30.8% were female. To examine mount up, we conducted __ Frequencies __ analysis with the era variable. The results gift that the age of intimately respondents was _26-40____. To examine knownity with our injury, we conducted __one seek t-test___ analysis with the known variable. The results acquaint that general brand familiarity [was above than 4] which indicates that [familiarity of Red cook is high]. please destine your gender.| | oftenness| part| binding Percent| additive Percent| Valid| Male| 36| 69.2| 69.2| 69.2| | Female| 16| 30.8| 30.8| 100.0| | come in| 52| 100.0| 100.0| | Please indicate your age group:| | Frequency| Percent| Vali d Percent| additive Percent| Valid| 17-25| 21| 40.4| 40.4| 40.4| | 26-40| 26| 50.0| 50.0| 90.4| | 41+| 5| 9.6| 9.6| 100.0| | Total| 52| 100.0| 100.0| | One-Sample Statistics| | N| compressed| Std. Deviation| Std. wrongful conduct Mean| How familiar are you with the brand Red Bull?

-Not familiar at all:Very familiar| 52| 6.02| 1.129| .157| One-Sample render| | Test Value = 4| | t| df| Sig. (2-tailed)| Mean Difference| 95% Confidence Interval of the Difference| | | | | | swallow| Upper| How familiar are you with the brand Red Bull?-Not familiar at all: Very familiar| 12.900| 51| .000| 2.0 19| 1.70| 2.33| Target trades attitude t! oward the parent brand H1: The target market has a positive attitude toward Red Bull. To test hypothesis 1, we conducted a(n) __one sample t-test________ analysis with the brand ATT variable. The results show that [overall brand attitudes were almost fair to middling the middle procedure 24, indicating neither...If you want to get a complete essay, order it on our website: BestEssayCheap.com

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