Critique on an example of public relation: Homepage of iTV.

Reason for choosing this PR usage Hong Kong Telecom rolled kayoed Interactive TV (iTV), adept of the worlds first large-scale video-on-demand (VOD) function at the finish of 1997. Citizens will be able to flump down themselves on the couch, disturb a few buttons and grade boob tube programs, movies, video games and early(a) content via high-speed telephone lines, delivered whenever they want to status them. A year was passed, this service provided by Hong Kong Telecom is noneffervescent impinging into the market for much subscribers. This particular example is chosen because some(a) of the PR strategies used ar quite good and merit some discussion. Evidence for being a PR act This homepage is an example of general relations because it aims to create open intercourse and maintain reciprocal understanding between the organization (Hong Kong Telecom) and its frequents. It tries to start out insights into possible problems of their lymph node from the cl ients publics. It is also the medium through which organization reaches the public with repacked centres. Organization This PR example is working for iTV, which is one of the services provided by Hong Kong Telecom. Intended publics There argon vii main intended publics for this example. They atomic number 18 customers, special amour group, capableness subscribers, media, suppliers, community neighbour and advertisers. All of them shared a normal interest - iTV.

Either subscribers to the service or not, these publics are raise in inst eaching iTV, wanted to know more about it, therefore they would be interested in this PR message and tried to f! ind out answers to their questions from this homepage. The key distinctive of the public is that none of them are not members of the organization (Hong Kong Telecom), all of them are in the external environment of the organization. Function of the PR example The purpose of this homepage... If you want to get a full essay, order it on our website: BestEssayCheap.com

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